Helsinki, Finland-based Made by Choice was founded by longtime friends Lasse Laine, Sebastian Jansson, Niclas Ahlström and their united interest in design and beautiful Nordic craftsmanship.
The team is driven to create timeless, contemporary and sustainable everyday objects that can be handed down across generations. Hailed by critics and design aficionados for their modernist takes on classic Nordic design.
The Made by Choice Kohlo chair (pictured) was designed by Brooklyn, New York-based artist Matthew Day Jackson and became an instant classic at its debut at Milan's Salone furniture fair in 2019.