Heymat's story began in beautiful Northern Norway, surrounded by fjords, mountains...and lots of wet, windy weather.
Founders Sonja Djønne and Thoralf Lian had a typical household with young children—and a mudroom littered with shoes, sand and dirt. But they also had one advantage over their neighbors: they ran a small business that specialized in cleaning and renting industrial floor mats. Those mats may not have been pretty, but they sure were effective at absorbing mud, sand, dirt, and at keeping their home clean and inviting.
So they wondered: Why wasn't there a floor mat product that not only worked, but also looked good? That's when their entrepreneurial journey began with the aim to make a an effective doormat that you would be happy to come home to.
Heymat launched its first collection in 2016, and has worked ever since with leading designers to develop innovative doormat designs, using sturdy eco-friendly materials.